Selecting the right Resident Feedback Solution for your organization
Hire a research company? A survey company? Or Take a DIY Approach?
Most multifamily executives now understand the critical role that resident feedback plays in occupancy, net operating income, bookings, prospective resident expectations and overall resident satisfaction.
According to Google, simply having recently verified reviews on your community websites leads to an increase in visitors. 96% of residents find property reviews influential and they read reviews from many different sites, with Google being the primary resource.
Many companies, however, are cobbling together programs to gather, respond to and analyze resident feedback and online reviews by means of a variety of solutions. Others have invested in an advanced customer relationship management solution, only to discover that it doesn’t meet their current needs.
This helpful Buyer’s Guide to Resident Feedback Solutions discusses recent changes in resident behavior and the business case for resident feedback management, while identifying the key capabilities of technology that can help you more effectively manage the entire reside lifecycle. It will help you understand the important differentiating factors among available resident feedback management solutions.